Hi! I'm Aspen.
A one-person
leverage force.

Sole designer at a YC W19 travel-money startup, reporting directly to the CEO. Built a symmetric Design ⇌ FE delivery protocol with the lead engineer that turns handoff into convergence — three zones, four review tiers, a weekly cadence. Every pixel in Axel goes through one person.

A budgeting app for the rest of us. Gamified, friendly, built for people who want to save but can't sustain it. 85% of testers reported higher motivation; 90% loved the play of it.

KYC across Vietnam, Malaysia, Indonesia, and the US for TikTok Pay, Shop, and Live. Vietnam new-user completion 70% → 90%. Vendor docking SOP cut integration cycles by ~40%.

How might we improve driver confidence in semi-autonomous scenarios, where control transitions between human and machine? A study across 9 drivers, biometrics, and three UI directions — Green UI lifted confidence by +10% over the baseline.

In progress

A wearable + interface system designed for visually impaired pedestrians. Winner of both iF Design Award and Red Dot Design Award in 2025.